The Real Don Steele 1965 KHJ Sales Sheet

This is a one-sheet for The Real Don Steele from the 1965 KHJ Sales Folder. The text reads:

THE REAL DON STEELE
As If There Could Be Any Reasonable Facsimile

Dashing Don, friend of the working girl, is that rare specimen known as a Native Hollywoodian. Realizing that lack of experience meant a life spent in daytime FM, he packed his bindle for a whirlwind tour of the provinces ... and brought back enough laurels to place him in the coveted 3-6 p.m. trick on Boss Radio.

Among the decorations in his trophy case are the Pulse reports showing his slot in Washington moving from 5th to 1st in six months ... his Omaha show pulverizing all opposition ... the maintenance of the No. 1 rating in Portland ... and most recently pulling San Francisco’s No. 4 time slot to a commanding No. 1 in less than six months. Don combines the winning qualities of pulling an audience and then selling them.

Already becoming a late-afternoon draw from Ventura to San Diego, he is a natural choice for people who want to sell boxcar loads of their product. Get aboard!

Dave Diamond 1965 KHJ Sales Sheet

This is a one-sheet for Dave Diamond from the 1965 KHJ Sales Folder. The text reads:

DAVE DIAMOND...
An Old Smoothie
In The Rough

Fresh from a smashing success among the rocks and rills of Denver, Dave brings one of the most imposing Pulse case histories ever assembled. No. 1 in Denver ... No. 1 in St. Louis ... No. 1 in Knoxville; up to a 52% share in a 14-station market!

This jolly blond giant, who now fully fills the 6 p.m. to 9 p.m. shift on Boss Radio, brings something else that will make your heart sing ... a sheaf of testimonials from gratified advertisers in every market which has felt his impact. Dave’s infectious good humor seems to have the facility of making even the tritest e.t. a grabber.

Six to nine is a competitive time segment in Southern California radio ... and Dave is a competitor that has never lost yet. He’s here to sell!

Johnny Mitchell 1965 KHJ Sales Sheet

This is a one-sheet for Boss Jock Johnny Mitchell from the 1965 KHJ Sales Folder. These were distributed to prospective advertisers. This bio was added to the folder when Mitchell replaced Dave Diamond. The text reads:

JOHNNY MITCHELL
Boss Radio Goes For A Holiday!

Not to Yosemite or Pismo Beach ... but to the swinger who used the air name “Johnny Holiday” to turn San Diego on its ear. Transformed by Boss Radio back to Johnny Mitchell, this extremely cool young man is rapidly proving that a rose by any other name is still a grabber.

Listed by Billboard as the “No. 1 Deejay in San Diego,” Johnny also wore the hats of Music Director and Program Director during his four year stay on the border. But even all this wasn't enough; he also organized and appeared in a special May Company promotion that broke all records for listener attendance ... was a syndicated account announcer for the Tijuana bullfights ... organized and directed promotion for visits by groups such as the Dave Clark Five.

In short, he’s come a long way since the day his claim to fame was setting the current world record of 195 “stay-awake” hours at WYDE in Birmingham. But he’s still just about the most wide-awake salesman in Southern California ... and he’s selling for you from 6 to 9 p.m. on Boss Radio!

He’s going for Number One ... why don’t you join him!

Sam Riddle 1965 KHJ Sales Sheet

This is a one-sheet for Sam Riddle from the 1965 KHJ Sales Folder. The text reads:

SAM RIDDLE
Pied Piper of
The Lively Ones

Without a doubt the hottest personality in the Southern California discotheque set, Sam adds Boss Radio to his already overpowering performance record. Long the prime seller in Los Angeles TV, and holder of top ratings in the heyday of both KRLA and KFWB, this transplanted Texan is again cooly showing his well-shod heels to the pack.

Host of his own “9th Street West” and “Hollywood-A-Go-Go” on the tube, Sam is a salesman that delivers. There’s not a young adult in Southern California who isn’t hip to that mellifluous voice. It’s really not strange that Sam’s shows mean few “avails.” Riddle’s regiments respond beautifully to any medium, and they’re now accessible to your blandishments ... at considerably less than TV rates. Forward March!

Johnny Williams 1965 KHJ Sales Sheet

This is a one-sheet for Johnny Williams from the 1965 KHJ Sales Folder. The text reads:

JOHNNY WILLIAMS ...
Soother-and-Salesman to
Insomniacs Anonymous

‘Neath this puckish grin lurks the soul of a true “night person” ... who aptly enough directs Boss Radio from midnight till dawn. John left his home town of Fort Scott, Kansas at the age of five ... as soon as he realized that agrarian night life left something to be desired. Since that time, he has gazed into the neon signs of progressively more lively towns such as Tucson, Portland, Phoenix and Denver.

Now, a recent and extremely successful graduate of Denver’s No. 1 station, John combines your business with his pleasure to give Los Angeles night people the warm, smooth and happy sound of a salesman who has finally found his territory.

He has made his time slot sell in every market he’s entered ... use him to sell sleepless Southern California.

KHJ Boss 30 - October 6, 1965

Issue #14 - Jan & Dean make the cover of the Boss 30. This would be the only week that a Jan & Dean title appeared on the survey.

KHJ Boss 30 - October 13, 1965

Issue #15 - Tommy Vance joins the KHJ Boss Jock lineup.

KHJ Boss 30 - October 20, 1965

Issue #16 - The Beatles hold down the top spot for the third consecutive week with “Yesterday.”

KHJ Boss 30 - October 27, 1965

Issue #17 - Boss Jock Scotty Brink makes his first appearance on the cover of the Boss 30 while Len Barry cops the No. 1 spot with “1-2-3.”

Scotty Brink KHJ Publicity Photo

Boss Jock Gary Mack Postcard

This is a promotional postcard for Gary Mack. The back of the postcard reads:

KHJ “Boss Jock” Gary Mack
Could be through the disguise of radio that a bad cat could come out sounding like the greatest. But when the real thing comes along there isn’t any mistaking a really warm person. And nice guys finish first ... Gary Mack proves that every minute he’s on the air!

KHJ Signal Coverage Map

KHJ Boss Cartoons - Vol. 1, No. 1

This is page one of the first issue of Boss Cartoons. There were five issues that I’m aware of. This issue centers around new Boss Jock Tommy Vance.

The Boss Cartoons were done by the creative team of Mike Dormer and Lee Teacher. They did several items for KHJ including the “KHJ RULES!” sticker sheets and Sitar Treasure Map. They’re probably best known as the creators of the “Shrimpenstein” kids show that ran on KHJ-TV and for the “Hot Curl” character seen in SurfTOONS comics.

Click on the image below to see the entire cartoon. The panels have been combined to provide a continuous cartoon rather than have four separate pages.

Johnny Mitchell KHJ Publicity Photo

KHJ Boss 30 - November 3, 1965

Issue #18 - “I Hear A Symphony” by the Supremes made a bit of KHJ chart history with this issue. The leap to No. 1 from the No. 15 position was the biggest jump to No. 1 in the Top 40 era of KHJ (1965-80). The next closest record was “The Night The Lights Went Out In Georgia” by Vicki Lawrence, which went from No. 13 to No. 1 on 3/27/73.

KHJ Boss 30 - November 10, 1965

Issue #19 - “Hang On Sloopy” made the Boss 30 twice this week. I believe this is the only time that a song appeared on the KHJ survey by two different artists in the same week.

Note: Reader KG Dave identified a second song that meets the above criteria. See the comments section for details.

KHJ Boss 30 - November 17, 1965

Issue #20 - Boss Jack Gary Mack on the cover of the Boss 30.

KHJ Boss 30 - November 24, 1965

Issue #21 - “I Hear a Symphony” by the Supremes spends its fourth and final week at No. 1.

Gary Mack KHJ Publicity Photo

KHJ Boss Cartoons - Vol. 1, No. 2

This is page one of the second issue of the KHJ Boss Cartoons. This issue centers around the KHJ-sponsored concert by the Rolling Stones.

Click on the image below to see the entire cartoon. The panels have been combined to provide a continuous cartoon rather than have four separate pages.

Boss Jock Johnny Williams Postcard

This is a promotional postcard for Johnny Williams. The back of the postcard reads:

KHJ “Boss Jock” Johnny Williams
If you’ve ever dialed the Bossline when Johnny’s on you know he’s a guy who digs his listeners. Of course it’s often a problem to get through to John because radio listeners dig him. But you don’t need a telephone to pick up on the Williams sound ... it’s yours exclusively on KHJ!

Boss Jock Sam Riddle Postcard

This is a promotional postcard for Sam Riddle. The back of the postcard reads:

KHJ “Boss Jock” Sam Riddle
If you get the feeling Sam is everywhere ... that’s because he is. Hollywood A Go Go and Ninth Street West are the swinginest on TV and when not on Boss Video Sam’s rockin’ on KHJ. You know he’s a gas ‘cause the stars are making it a point to pick up on Riddle. And so do you!

KHJ Boss 30 - December 1, 1965

Issue #22 - KHJ’s first Christmas Wish promotion begins. It proved to be so popular that it became an annual event.

KHJ Boss 30 - December 8, 1965

Issue #23 - The Beatles’ “Day Tripper / We Can Work It Out” debuts at No. 5 this week. This was the second-highest debut in the Top 40 era of KHJ (1965-80).

KHJ Boss 30 - December 15, 1965

Issue #24 - The Statler Brothers hit No. 1 on the Boss 30 with “Flowers on the Wall.” Smoking cigarettes and watching Captain Kangaroo...

KHJ Boss 30 - December 22, 1965

Issue #25 - The Beach Boys’ “Barbara Ann” appears as a Hit Bound this week. It never did make the Boss 30 and has the distinction of being the highest charting single on Billboard (No. 2) to not chart on the KHJ survey.

KHJ Boss 30 - December 29, 1965

Issue #26 - KHJ prepares to play the “Boss 93 Hits of 1965” over the New Year’s weekend while “Going to a Go-Go” by the Miracles is the final song to make the Boss 30 in 1965.

Robert W. Morgan KHJ Publicity Photo

KHJ’s Boss 93 Records of 1965

This is a list of KHJ’s Boss 93 records of 1965. These were distributed on 8.5" x 11" sheets of paper as seen below. Starting in 1966 the year-end lists were titled the “Big 93.” The design became a little more elaborate starting in 1967.

Click on the image to view a list of the songs.

KHJ Boss Cartoons - Vol. 1, No. 3

This is page one of the third issue of Boss Cartoons. This issue centers around Sonny & Cher.

Click on the image below to see the entire cartoon. The panels have been combined to provide a continuous cartoon rather than have four separate pages.

Gary Mack With A Christmas Wish

Gary Mack holds a jumbo-sized Christmas Wish card from the Bobby Fuller Fan Club outside the KHJ studios on Melrose Ave.

KHJ Boss 30 - January 5, 1966

Issue #27 - Scotty Brink’s final appearance on the Boss 30 before going to Vietnam and entertaining the troops over the Armed Forces Vietnam Network (AFVN). He would return to Boss Radio in 1968.

KHJ Boss 30 - January 12, 1966

Issue #28 - The Batphone Secret Number promotion begins on “the home of the non-stop contests.”

KHJ Boss 30 - January 19, 1966

Issue #29 - The Seven Car Sweepstakes begins on Boss Radio.