KHJ Boss Radio: A Look Back

Showing posts with label The Real Don Steele. Show all posts

KHJ Boss 30 - July 16, 1965

Issue #2 - A stunning photo of The Real Don Steele on the cover of the Boss 30. This was the first survey to have the “Official!” watermark.

KHJ Boss Radio Print Ad

This is a print ad for the May 9, 1965 edition of the Los Angeles Times and features the seven original Boss Jocks.

Boss Jock The Real Don Steele Postcard

This is a promotional postcard for The Real Don Steele. The back of the postcard reads:

KHJ “Boss Jock” The Real Don Steele
Unreal as he sounds (and looks on many occasions!) Don Steele earnestly maintains he is genuine. If he isn’t ... he sure knows where it’s at! And with Steele at KHJ you know he’s the boss until the real thing comes along.

KHJ Boss Jock The Real Don Steele Postcard

The Real Don Steele 1965 KHJ Sales Sheet

This is a one-sheet for The Real Don Steele from the 1965 KHJ Sales Folder. The text reads:

THE REAL DON STEELE
As If There Could Be Any Reasonable Facsimile

Dashing Don, friend of the working girl, is that rare specimen known as a Native Hollywoodian. Realizing that lack of experience meant a life spent in daytime FM, he packed his bindle for a whirlwind tour of the provinces ... and brought back enough laurels to place him in the coveted 3-6 p.m. trick on Boss Radio.

Among the decorations in his trophy case are the Pulse reports showing his slot in Washington moving from 5th to 1st in six months ... his Omaha show pulverizing all opposition ... the maintenance of the No. 1 rating in Portland ... and most recently pulling San Francisco’s No. 4 time slot to a commanding No. 1 in less than six months. Don combines the winning qualities of pulling an audience and then selling them.

Already becoming a late-afternoon draw from Ventura to San Diego, he is a natural choice for people who want to sell boxcar loads of their product. Get aboard!

The Real Don Steele 1965 KHJ Sales Sheet

KHJ Boss 30 - December 8, 1965

Issue #23 - The Beatles’ “Day Tripper / We Can Work It Out” debuts at No. 5 this week. This was the second-highest debut in the Top 40 era of KHJ (1965-80).

KHJ Boss 30 No. 23 - The Real Don Steele

KHJ Boss 30 - December 29, 1965

Issue #26 - KHJ prepares to play the “Boss 93 Hits of 1965” over the New Year’s weekend while “Going to a Go-Go” by the Miracles is the final song to make the Boss 30 in 1965.

KHJ Boss 30 No. 26 - The Real Don Steele

KHJ Boss 30 - February 23, 1966

Issue #34 - “Nowhere Man” by the Beatles makes a serious debut this week at No. 6. Oddly, that was also its peak as it would climb no higher on the survey.

KHJ Boss 30 No. 34 - The Real Don Steele

The Real Don Steele Business Card

This is a standard 2" x 3.5" business card for The Real Don Steele.

Tina Delgado Is Alive! Button

Below is a “Tina Delgado Is Alive!” button. It measures appx 1" in diameter.

KHJ Boss 30 - April 13, 1966

Issue #41 - The Association make their KHJ debut this week with “Along Comes Mary.”

KHJ Boss 30 No. 41 - The Real Don Steele

Issue #45 - The Real Don Steele and TV host Lloyd Thaxton on the front cover of the Boss 30. The rear cover has a teaser for “The Big Kahuna” promotion, which would dominate the surveys over the summer of 1966.