This is a one-sheet for Boss Jock Johnny Mitchell from the 1965 KHJ Sales Folder. These were distributed to prospective advertisers. This bio was added to the folder when Mitchell replaced Dave Diamond. The text reads:
JOHNNY MITCHELL
Boss Radio Goes For A Holiday!
Not to Yosemite or Pismo Beach ... but to the swinger who used the air name “Johnny Holiday” to turn San Diego on its ear. Transformed by Boss Radio back to Johnny Mitchell, this extremely cool young man is rapidly proving that a rose by any other name is still a grabber.
Listed by Billboard as the “No. 1 Deejay in San Diego,” Johnny also wore the hats of Music Director and Program Director during his four year stay on the border. But even all this wasn't enough; he also organized and appeared in a special May Company promotion that broke all records for listener attendance ... was a syndicated account announcer for the Tijuana bullfights ... organized and directed promotion for visits by groups such as the Dave Clark Five.
In short, he’s come a long way since the day his claim to fame was setting the current world record of 195 “stay-awake” hours at WYDE in Birmingham. But he’s still just about the most wide-awake salesman in Southern California ... and he’s selling for you from 6 to 9 p.m. on Boss Radio!
He’s going for Number One ... why don’t you join him!
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