These are the New Year's greetings from the Boss Jocks for the years 1967, 1968 and 1969.
Issue #1 - The first Boss 30 survey available to the general public and featuring Boss Jock Sam Riddle on the cover. Issued roughly two months after the start of the Boss Radio format.
At first glance the survey appears to list 30 records. There are actually 31 listed due to two records being tied for the same position. This was a common occurrence for the first two years or so. Exactly one-half of the first 100 surveys contain 31 records. This practice was abandoned in late 1967, with Issue #122 being the last to contain a tie.
This is the final week on the survey for Lesley Gore’s “Sunshine, Lollipops and Rainbows.” It has the distinction of being the shortest song to appear on a Boss 30, checking in at a mere 1:37.
Issue #2 - A stunning photo of The Real Don Steele on the cover of the Boss 30. This was the first survey to have the “Official” banner.
Issue #4 - Boss Jock Gary Mack graces the cover of the Boss 30. This is the first of eight surveys he would appear on from 1965-67.
This is an admission ticket for Sam Riddle’s “9th Street West” television show on KHJ-TV. No boys in sweaters admitted.
This is a promotional postcard for Johnny Mitchell. The back of the postcard reads:
KHJ “Boss Jock” Johnny Mitchell
The out-of-sight sound of Johnny Mitchell is the newest, bossest groove on Los Angeles radio dials. Johnny’s a swinger all the way who digs every single sound he’s laying into Southern California. He’s been a topper everywhere he’s travelled . . . and now, baby, this is where he is!
This is a promotional postcard for The Real Don Steele. The back of the postcard reads:
KHJ “Boss Jock” The Real Don Steele
Unreal as he sounds (and looks on many occasions!) Don Steele earnestly maintains he is genuine. If he isn’t ... he sure knows where it’s at! And with Steele at KHJ you know he’s the boss until the real thing comes along.
Issue #6 - This is the first survey to feature Boss Jock Johnny Mitchell on the cover. Mitchell replaced original Boss Jock Dave Diamond in the 6PM - 9PM slot.
Issue #8 - Robert W. Morgan makes his first appearance on the cover of the Boss 30 while “Eve of Destruction” by Barry McGuire is the new No. 1 song.
This is a one-sheet for Boss Jock Robert W. Morgan from the 1965 KHJ Sales Folder. These were distributed to prospective advertisers. The text reads:
ROBERT W. MORGAN
They Wake Up With The Rooster From Wooster
It is safe to say that Wooster (Ohio) College has never been one of the really big names in Southern California radio ... ranking somewhere between cumquats and Lake Ontario. But the Wooster Meteor has taken over the 6 a.m. to 9 a.m. wake-up chores on Boss Radio, and things are looking up!
Robert W. has sandwiched a remarkable radio career between campus days and his entry to Hollywood. In four major stations, he has scored No. 1 in every segment in which he has appeared. Most recently the leading fog-clearer in San Francisco, he now grabs the dial at 93 first thing in the morning, and just doesn’t let go.
Primarily, though, Bob works at being a smooth vehicle for sales. If you’re not getting your share of worms, let this swinging early bird give you a boost.
This is a one-sheet for Boss Jock Roger Christian from the 1965 KHJ Sales Folder. The text reads:
Composer, Writer, Actor [and Boss Jock!]
Roger, who labors in the Boss vineyard from 9 until noon each morning, is obviously a man of many talents. During the past few years, he has penned record hits for such contemporary leaders as Jan & Dean, and the Beachboys ... done songs for a number of films ... sold two screenplays ... acted in major features such as “The Carpetbaggers” ... all in addition to his role as a top radio personality with daily exposure to thousands of solvent followers.
Roger is a smooth and polished salesman, who communicates the bread-and-butter commercial message with grace and charm. A non-advocate of the “shout and scream” school of radio sales, he has the outstanding virtue of believability, and a track record to prove it. It’s not mere coincidence that he carries the late forenoon slot for Boss Radio ... the segment where the target is primarily the money-jingling hausfrau. Roger has got ‘em where you want ‘em!
This is a one-sheet for Boss Jock Gary Mack from the 1965 KHJ Sales Folder. The text reads:
GARY MACK ...
Out of the Box
Into the Sunshine
Out of K-BOX, that is, where he established just about the only No. 1 rating that the Dallas station ever achieved over its tough competition. A product of Chicago, Gary has learned his business in some of the nation’s most competitive markets, ranging from Miami to Hollywood.
Now pacesetter of the noon till 3 quadrille on Boss Radio, Gary brings into his daytime segment all the zing he has picked up during his years as DJ and Program Director. And, most importantly, he uses the bumps and bruises from his own school of hard knocks to expertly sell his commercial time.
If you want to get into those daytime households, Gary is your man ... ‘cause that’s where he’s being heard.
Issue #9 - The Beach Boys make the cover of the Boss 30 while “Eve of Destruction” and the answer record, “The Dawn of Correction,” bookend the survey.
Issue #10 - Boss Jock Roger Christian makes his only appearance on the cover of the Boss 30 while “Liar, Liar” by The Castaways captures the No. 1 spot.
Issue #11 - This issue came in two flavors, one with Boss Jock Johnny Williams in his first appearance on the cover of the Boss 30 and one with Elvis Presley on the cover.
“The ‘In’ Crowd” by the Ramsey Lewis Trio becomes the first instrumental to hit No. 1 on the Boss 30.