This is a one-sheet for Boss Jock Gary Mack from the 1965 KHJ Sales Folder. The text reads:
GARY MACK ...
Out of the Box
Into the Sunshine
Out of K-BOX, that is, where he established just about the only No. 1 rating that the Dallas station ever achieved over its tough competition. A product of Chicago, Gary has learned his business in some of the nation’s most competitive markets, ranging from Miami to Hollywood.
Now pacesetter of the noon till 3 quadrille on Boss Radio, Gary brings into his daytime segment all the zing he has picked up during his years as DJ and Program Director. And, most importantly, he uses the bumps and bruises from his own school of hard knocks to expertly sell his commercial time.
If you want to get into those daytime households, Gary is your man ... ‘cause that’s where he’s being heard.