This is a one-sheet for Sam Riddle from the 1965 KHJ Sales Folder. The text reads:
Pied Piper of
The Lively Ones
Without a doubt the hottest personality in the Southern California discotheque set, Sam adds Boss Radio to his already overpowering performance record. Long the prime seller in Los Angeles TV, and holder of top ratings in the heyday of both KRLA and KFWB, this transplanted Texan is again cooly showing his well-shod heels to the pack.
Host of his own “9th Street West” and “Hollywood-A-Go-Go” on the tube, Sam is a salesman that delivers. There’s not a young adult in Southern California who isn’t hip to that mellifluous voice. It’s really not strange that Sam’s shows mean few “avails.” Riddle’s regiments respond beautifully to any medium, and they’re now accessible to your blandishments ... at considerably less than TV rates. Forward March!