This is a one-sheet for Bill Wade from a 1972 KHJ Sales Folder. The text reads:
Bill Wade ... Comfortable ... Likeable ... Mellow ... Smooth
Bill Wade is a really nice guy and you discover that the first time you listen to his show, it has a comfortable feeling like your favorite old easy chair or slippers. Bill blends his own effortless presentation with the music to give it a gentle flow and movement.
With good reason, Bill has owned radio schools and is aware of what makes for good radio and why. Truly professional and a KHJ institution, Bill Wade has been with the station since 1966 [sic] and is still going strong!